Getting More At-Bats: The New Way To More Buyer’s Short Lists

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Today as the Arkansas Razorbacks get ready to play in the College World Series there is one thing I know for sure: the more at bats they get, the higher chance they will get on base and score runs.  

Whether you are a business owner, sales manager, or sales rep, you need to be involved in as many deals as possible if you want to hit your goals. In sales, you want to make the short list of vendors under consideration. If you make that list, at least you have an “at bat.”

Here’s the challenge: the way buyers make their short list of potential vendors has changed. If you don’t recognize this, you will miss out on many opportunities for net-new businesses.

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What Service Departments Can Learn From Taxis and Uber

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On my way to and from the airport to speak to a group of CDA service managers in Austin, TX, I was forced to take a regular taxi since Uber and Lyft are not allowed in Austin for some reason. After several years of not having to endure taxis, I began to see the taxi cab experience from a new perspective. I now have an even deeper appreciation for what makes Uber special.

Many industries have been built on excellent service. Looking to companies like Uber and adopting what they do right can give us ideas of how to sustain that competitive advantage. (more…)

Why You Need More Than Great Customer Service To Win Deals

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Originally published by Darrell Amy on LinkedIn Pulse. 
As I talk to businesses around the world I keep hearing frustration that there isn’t more customer loyalty. While our equipment and solutions get more sophisticated, the actual purchase gets more commoditized. There’s too much “me too” and not enough value driving gross profit. This leads to “buying-the-business” deals, frustrated sales reps, and businesses with thin profits. In all of this, the client misses the opportunity to maximize their return on their technology investment.

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