Darrell Amy had the privilege to participate as a panelist on Authentic Brand’s webinar. In this webinar you will learn:

• Why defining ideal customer personas is essential
• Best practices for designing your buyer’s journey
• Where customer experiences tend to fall short, and how not to miss key opportunities
• How to operationalize your buyer’s journey through sales and marketing alignment
• Why customers aren’t the only buyers that matter to your business health

Watch below!