Darrell Amy had the privilege to participate as a panelist on Authentic Brand’s webinar. In this webinar you will learn:
- Why defining ideal customer personas is essential
- Best practices for designing your buyer’s journey
- Where customer experiences tend to fall short, and how not to miss key opportunities
- How to operationalize your buyer’s journey through sales and marketing alignment
- Why customers aren’t the only buyers that matter to your business health
Watch below!
