Start by breaking it down. There are four potential perspectives that your marketing team may need to zero in on:
- Strategic perspective
- Management experience
- Content creation
- Execution
Strategy
When that strategy is implemented, it’s all hands on deck; one aspect can’t work without the other. Now is the time to be truly honest with yourself. What does “good work” look like to you? What can or should we be doing to achieve business goals? A big part of what type of marketing person you choose to come on board will be dependent on if you have a strategy in place. It’s also important to consider where your team may need rounding out to actually execute on the strategy effectively.
Management
We have a strategic process in place, great! Now, who will be on top of it? Managing a marketing strategy is a consistent role. Being on top of the plan and knowing where it’s going allows for your other team members to work more efficiently. Think about what the end game is. Once you have that strategy and team implemented, it is key to appoint someone to manage that strategy and team. It’s crucial to have someone that is constantly making sure deadlines are being met, details are added and processes are being completed.
Content Creation
Working on great content comes as a team effort. Brainstorming and going back and forth within the team is one of the best ways to explore new ideas. Getting excited about new projects is one of the fun parts when it comes to the marketing process. Content creation ideally should be done in-house, but subject matter experts may not have the time or skills to write or produce content regularly. If that’s the case, then outsourcing content creation is an option as it can allow for faster turn around and other perspectives. However, when going the outsourcing route, it’s important to remember that it can come with a hefty price tag.
Execution
Depending on what the strategy calls for your business, you will need specific skills to help achieve your goals. Outsourcing can be a great option for this depending on what your marketing strategy is. You may need graphic design help, web developers, SEO professionals or general marketing coordinators for the day to day.
In this world, nothing is for certain. Making sure your business is staffed with talented and hard working people can only lead to great things. Growing your marketing team invites new ideas to push along your company’s ambitions, but you want to make sure you are making the right hire for the needs of your company.
