Yesterday a successful business owner asked me an honest question: “Why should I care about blogging?” Traditional sales tactics are working well for him. The business is growing and sales reps are crushing quotas with tried-and-true prospecting techniques. “Is it worth my time and investment?”
Originally published by Darrell Amy on LinkedIn Pulse.
As I talk to businesses around the world I keep hearing frustration that there isn’t more customer loyalty. While our equipment and solutions get more sophisticated, the actual purchase gets more commoditized. There’s too much “me too” and not enough value driving gross profit. This leads to “buying-the-business” deals, frustrated sales reps, and businesses with thin profits. In all of this, the client misses the opportunity to maximize their return on their technology investment.
In preparing for a previous webinar on New Green Marketing Strategies with Jordan Darragh of PrintReleaf, I’ve uncovered some very interesting data about the market for green solutions. I’ll have to admit that until yesterday, I thought that “green” was nice window dressing on the real meat of the value proposition to a prospect. However, my eyes are being opened to the reality that there is a growing market demand for green business solutions. (more…)
As I talk to business owners every day, this is a common statement. But the question that always follows is, “What search terms do you want to get found for?” Typically, the answer is, “We want to get found for ‘product [insert city name]’ or ‘[insert product brand and city name]’”
While it is certainly not a bad thing to be found for these keywords in your city, the real question should be, “What are people searching for related to what we sell.”
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